Case :
Project from:
jewelry house
Tasks to solve:
create an AR filter for Instagram that allows users to virtually try on jewelry
Technologies used:
The jewelry business is always striving to highlight the beauty of its products and capture the interest of potential clients. In this project, our team was tasked with creating an AR filter for Instagram that allows users to virtually try on jewelry, such as necklaces, earrings, and complete sets. This technology opens up new opportunities for brands, enabling them not only to showcase how an item would look but also to let users feel like they own it without visiting a store.
We started by analyzing the materials provided by the client, including photos and videos of the jewelry. These assets served as the foundation for creating high-quality 3D models. Each model was crafted with meticulous attention to detail to convey the texture, shine, and shape of the items. We then applied rigging techniques to ensure the models moved naturally and responded to user actions, such as head tilts or turns.
To implement the filter, we utilized the Spark AR platform. Its functionality allowed us to integrate 3D models into Instagram’s virtual environment, making the jewelry accessible for try-ons in just a few clicks. To enhance the experience, we added a feature that smooths out minor skin imperfections, giving users an even more appealing look. Special attention was given to the physical properties of the materials, ensuring the jewelry reacts realistically to movement, creating a sense of genuine presence.
Since Meta announced it will discontinue support for the Spark AR platform in January 2025, we assist clients in adapting such solutions for web environments. In this project, we also planned for the AR filter’s migration to WebAR, ensuring its long-term functionality and accessibility. This enables brands to continue leveraging cutting-edge technology even as platforms evolve.
To complete the project, we prepared a user-friendly guide to help the client quickly integrate the filter into their account and make it accessible to their followers. This solution provided the brand with not only a tool to showcase their products but also a way to attract new audiences through an innovative approach.
The results exceeded expectations: the filter proved valuable for existing customers and attracted new ones, making the process of choosing jewelry both engaging and modern.
