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Digital Competencies

Case :

AR Experience for the Book “Digital Competence”

Project from:

book author

Tasks to solve:

engage the audience through a unique AR experience

Technologies used:

webAR
3D
AI

Our client approached us with the task of creating a unique tool to make their book stand out and immerse readers in a captivating digital world. “Digital Competence” is not just a book but a gateway to the future of business and technology. Our goal was to design a visually engaging and user-friendly AR experience that reveals the essence of the book while emphasizing its uniqueness and practicality.

 

Technical Implementation:

 

  1. 3D Model of the Book and Icons
    A realistic 3D model of the book and thematic icons were created to enhance the immersive AR experience.
  2. Photorealistic Avatars of the Authors
    The authors, Gustavo and Kassel, were recreated as photorealistic avatars that interact with users in augmented reality.
  3. Voice Cloning of the Authors
    Using AI, we cloned the real voices of the authors, allowing users to feel as if they are being guided through the book by the authors themselves.
  4. Animated Conversations
    Dynamic animations bring the avatars to life, adding personality and vibrancy to the interaction.

phone-frame

Results:

 

The AR experience allows users to explore the key ideas of the book and connect with its authors in a unique way. It strengthens the emotional bond with the product, engages readers, and sets the book apart in the market.

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