Augmented reality is no longer just a virtual game, it has become an important tool in many areas. Thanks to AR technology, fashion lovers can freely try on various accessories without even leaving home via their smartphone. Watch brands, realizing this, have actively started to develop their own AR-applications for trying on their products.
Well-known watch manufacturers have already provided their customers with a special AR function that allows them to virtually try on watches on their hands using a mobile app for iOS and Android.
Here are a few examples:
Swiss watchmaker TAG Heuer has launched an app that uses AR to create an interactive watch buying experience. Users can try different watch models on their wrist, changing colors and bracelet materials to choose the best watch for them.
Rolex has created an app that allows users to virtually try out any Rolex watch they have in their range. Users can rotate the watch, change colors, and view details to make sure the watch they choose is exactly what they wanted.
Now, traditional sales are losing their popularity and the number of conventional stores is getting smaller and smaller. Business owners need to understand how shopping habits and modern shopping patterns have changed in order to keep their business. In the nearest future, the use of augmented reality will become the common standard for many industries. AR technology is unlocking new possibilities for e-commerce, allowing shoppers to interact with items such as furniture, clothing, shoes, and even food.
AESTAR studio is developing augmented reality applications to try on any kind of products.
